Selena Gomez is back, and she's brought together with her one of the epic easy jams of the summer season, "Fetish." The brand new single and accompanying video is a novel departure from the pop glam Selena we knew, stuffed with washed out vignettes, lipstick eating, and other unusual, ffetish.video however beautiful pictures. The video was directed by Sel's longtime collaborator Petra Collins and so it only seemed right that the two would sit down to discuss the making of it for Dazed. For sure, we actually discovered lots.
Not only have been the visuals impressed by their mutual love of horror movies (Sel mentioned one time Petra got here over whereas she was watching Chucky), but Petra additionally mentioned ASMR movies and that she used them as inspirations to help "contextualize" Selena's vision, which people seem to be misinterpreting.
"I like the video as a result of it reveals the very dirty, gross and bizarre love you'll be able to have in direction of someone," Petra mentioned. "This is how obsessive some folks get and how they release. I’m obsessive about these weird ASMR movies. I believe about how our our bodies react to sounds and motion."
The 2 also elaborated on the importance of making something from the attitude of the feminine gaze. They said that the target of the kitchen scene in the video was to show a girl "shedding management," which is something that Selena said was additionally "so liberating."
"To lose control of my body and lose sight of myself. I felt great," Selena stated. "I felt like tomatoes, eggs and dirt and it was amazing, however significantly? I really like that. It felt so good. I remember being a bit of nervous, and when shit hit the wall - I simply misplaced it and left myself in that scene. It was so cool. [Petra was] behind the digicam, screaming."
Petra herself added, "Women are at all times advised, ‘Oh, be in charge of your feelings,’ and a girl is never allowed to precise her anger without being demonized as being PMS-y. I like seeing a woman, or a woman, be so physical, (to) let go of all management of her physique. It’s not going crazy, it’s going with it, it’s getting remaining!"
Selena went on to say that although she acknowledges she hasn't fairly achieved anything like that on film earlier than, she's definitely carried it over into her IRL life, for therapeutic purposes. "I can say right now, I do bizarre sh*t on a regular basis when I’m alone in my home. It’s how I express myself! Honestly, what you do with ladies is so inspiring to me," she mentioned. "Your pictures could be sexy, however you aren’t sexualizing girls. You capture the uncooked part of it all."
They went on to discuss setting the video within the suburbs for "the most insane degree" of isolation, their mutual love for Fiona Apple and how they connected over Selena testing Petra's Instagram and desirous to be associates with her (actually similar). Evidently the video was the product of two feminine masterminds, and reading them come together once again to discuss how it all went down is extra inspiring than ever.